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Below mag™ Liamsouth
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Tiësto Sur© Typeface
The Shape of Sound Aeropuerto© Typeface
Shh... Festival 2009 Kensington© Typeface
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PRESS
 
Magazines
IdN Magazine v16n2 Illustration Issue

Books
Flashback: Retro design in contemporary graphics (viction:ary)
MyOwnBusinessCard (Index Book)
Best of Poster Design (Zeixs Books)

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Flashback: Retro Design in Contemporary Graphics / viction:ary books / Hong Kong
 
 
Retro design has emerged today as designers begin to look back to the vivid 20th century and find inspirations for new graphic styles in the depressive pixel age. Some think the collective and sensational reference of the old time aesthetics is the retrieval of the lost enthusiasm for new findings and the future in the new century, others reckon it as a tribute to the prominent art and design movements between the roaring twenties and the early nineties. Taking a trip down memory lane and witnessing a bold and pronounced application of shapes, typefaces and illustration works in contemporary graphic art, Flashback unveils how the epoch persists to be an enduring spring inside modern creative studios in the well-defined sections of Geometry, Typography and Illustration.
 
IdN Magazine v16n2 Illustration Issue
 
 
SNOWMAN FROM ARGENTINA
 
"It is not unusual in the design world for artist to find themselves attracted to a style that is almost the opposite of what they have been brought up with, in cultural terms. This is the case with Horacio Lorente, a freelance graphic designer from Argentina who has been greatly influenced by Swiss design, whose simple, almost minimalist approach is the antithesis of the florid, elaborate creativity we associate with South America.

Based in Córdoba, Lorente has worked in various areas of graphic design, such as identity, editorial, typography, print and web. His guiding principle is to keep things as simple and natural as the Swiss masters he admires so much. With an excellent digital technique and subtle colour aesthetic, he produces work that seems almost polished, with a thin, grey tone that makes it look as if it is covered with snow. Some of his graphic work, such as that for the USHUAIA SHH... Mountain Film Festival in Buenos Aires (which features real snow!), reveals a strong retro touch."
 
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